Flat Fee MLS is the Answer to Reaching Realtors in Florida cities Miami, Orlando, Tampa, and Jacksonville and beyond.

With the stunning stock market reversal of fortunes this past month and the credit crunch that grips the entire U.S. and world economies, what can Florida home owners do to promote their FSBO properties?

 

Right now, I have 3 marketing suggestions that still work well in these uncertain times in Miami, Tampa, Orlando, Jacksonville and other Florida cities.

 

1. First, list on your local MLS using the flat fee MLS services of a local broker such as ADDvantage. Because flat fee MLS sellers pay no listing commission, by owner sellers that opt to use flat fee MLS can keep their prices low by offering just 3% as a buyer’s agent commission and saving 3% over a traditional 6% MLS listing.
2. Next, consider pricing your Florida home a bit differently than I have recommended in the recent past. Because there are so many short sales and bank owned properties in Florida, competing with them is not going to be an effective strategy. Realtors, more than ever, realize they need to sell homes that are not short sales. I hear it everyday from Realtors around Florida that their buyers, and them, do not have the time to wait around for a maybe short-sale situation. Therefore, price your home competitively and consider raising the buyer’s agent commission to 4% or 5%. Our Street Smart ADDvantage flat fee MLS eblast marketing will help get the word out to your local Realtors. Street Smart ADDvantage eblast is sent twice a month to 1000′s of local Realtors for the 9 months listing term. It would be pretty hard for a Realtor to miss your higher than average commission offer using Street Smart ADDvantage plan. It is the most effective and well-read Realtor-to-Realtor email in Florida. Offering a higher than average buyer’s agent commission adds some “showing insurance” that a Realtor will likely not pass up.
3. Last, list on the MLS with a reliable flat fee MLS company that will not misplace or take your buyer leads from Realtor.com, Homes.com or International FSBO websites. Buyer leads are very valuable. At ADDvantage, 27% of our sold properties are sold “by owner” paying zero commission. This percentage is the highest in Florida. There are two reasons why so many flat fee MLS sellers in Miami, Tampa, Orlando and other Florida cities sell by owner with ADDvantage…it’s our 100% buyer lead forwarding guarantee and our 8:00am-8:00pm 7 days a week “live” buyer lead capture.

 

Call us anytime if you have questions about MLS listing through ADDvantage…we’ll answer live.

 

There is a difference between a cheap MLS flat fee services and an ADDvantage flat fee MLS listing…8:00am-8:00pm buyer lead forwarding really does make a difference.

 

1-877-232-9695.