By signing up with ADDvantage® MLS Express ($69 – 30 day MLS Flat Fee Listing Service) , we can help you achieve a rapid and guaranteed sale of your home, if you must sell ASAP.

1)      Finish Those Odd Jobs

It’s common for homeowners who are selling their house to not bother with finishing off all those little (or sometimes large!) odd jobs around the house. Buyers may look at these as jobs they would need to complete and may send you a much lower offer or worse yet, no offer! Furthermore, if your buyer requests a Home Inspectors Report all these things will be noted and you may be asked to reduce your price accordingly or even hire a high cost professional to make the repairs for you.

2)      NO Clutter

No one wants to look at your pile of videos, tools, laundry, kid’s toys, dog bowls… No one expects your property to look like a show home but they will expect you to have made an effort to show it to its full potential.

3)      De-Personalize

A buyer needs to imagine themselves in your property and they cannot do this with your personal things around. It’s especially important to pack your things away if you have ‘collections’ or hobbies. This will also help you to ‘mentally prepare’ for the move. It also makes rooms show as being larger.

4)      Clean

This cannot be stressed enough. Women will make the decision on purchasing a property most of the time. Even the single guy will get his mom or his girlfriend to take a look! Most women can spot dirt from a mile away. They do not want to buy your dirt.

5)      Curb Appeal

a. Most people will see your property for the first time ‘driving by’ and will not waste their time viewing if it’s not what they want from the outside. If your property doesn’t get them to the door you’re wasting your time. Many times people make the decision whether they want to buy your house or not from the curb, if they are excited when they pull up chances are they will stay excited throughout the showing.

6)      Kitchens And Bathrooms

These places accumulate the most dirt and the most clutter. Make sure these areas stay clean and un-cluttered. A new shower curtain and fresh towels will go a long way as well as getting rid of the curled up toothpaste tube and the sliver of soap!

7)      Keep It Neutral

If you do decide you can’t get away with not decorating before selling, opt for warm neutral colors; creams, peaches and beiges all work well for carpets and walls.

If you need to spruce up, add some subtle co-ordination with accessories that you can take with you, rather than big bold splashes of color.

8)      What’s That Room?

Make sure each room appears to be used as intended. If people are paying for a three bedroom house they expect to see three bedrooms, not two bedrooms and a storage room! If you use a bedroom as a study/laundry room/storage room then put in a sofa bed you gain a comfortable place to sit and still give the appearance of a bedroom.

9)      Don’t Market An Empty Property

Just as you need to de-personalize so buyers can see themselves living in your property you also need to ensure that you don’t go the other way by leaving it empty. You don’t want them to have to work too hard at using their imagination. If your property is empty, they may not be able to imagine how it could look furnished. Rent or borrow some furniture so that the property looks more homely.

10)   Price It To Sell NOW!

As a Buyer you want safety and security.  Maybe an investment property or something for your family to settle into for retirement; whatever the case may be, when it is time to make that choice to purchase a new property, you want a Buyer’s agent who is going to be there for you.  At ADDvantage® Real Estate Services we do just that.  I will help you find just the right house for the best price in the current market.  ADDvantage® Real Estate Services office staff includes myself, my business partner and my two assistants, who are very knowledgeable regarding the state of the housing market, the MLS, and the properties in the area you are looking in.  We answer the phones from 8:00 AM – 8:00 PM, 7 days a week.  ADDvantage® Real Estate Services also has Realtors all over Florida who are ready and willing to help you find the right property for you and your family.  ADDvantage® Real Estate Services is the best discount Real Estate service provider in Florida and will help you find the home you have dreamed of!

It has been difficult for homeowners to sell their home and make back what they deserve or even break even. We watch these trends carefully to see how and where they are moving so that we, as a company, can assist our clients the best way possible. At ADDvantage Real Estate Services® we are there to help buyers and sellers.

ADDvantage Real Estate Services® recognizes the market trends and understands that to stay on top in this recession, we have to offer our clients the best possible service with the best possible deals around. Currently we offer clients many different packages available to meet all your needs. ADDvantage Real Estate Services® works with buyers to find the perfect home, vacant land or commercial property at the best deal. The broker, Keith Gordon, is the best at negotiating deals so you can sit back and reap the benefits. ADDvantage Real Estate Services® also works with sellers on a Full Service level providing all you need to sell your house and negotiate your contracts at the end of the deal.

In conjunction with ADDvantage Real Estate Services®, GetMoreOffers.com is Florida’s largest and best “By Owner” Flat Fee MLS company. With GetMoreOffers.com we offer many packages that can be fine-tuned to fit the seller’s needs and can allow the client to work with our sophisticated software system right from the comforts of your own home. From our MLS Express $69 – 30 Day Listing package to our ADDvantage Success™ List till You Sell package, all the tools you need to sell your property is right here at GetMoreOffers.com.
GetMoreOffers.com is happy to announce our new and exciting MLS Express $69 – 30 Day package. The MLS Express $69 – 30 Day package offers clients a test drive to list your property in the MLS and hundreds of online Real Estate websites like Zillow, Realtor.Com®, Trulia, etc. List your property for 30 days with the option to upgrade to a regular MLS Flat Fee package if you have not received a contract on your property at the end of the 30 days. Don’t wait… try us out and test drive our MLS Express $69 – 30 Day package and get in on this terrific deal.

MLS ADDvantage® is our discount Flat Fee package offering clients an inexpensive way to list their property for 6 months with all the marketing capabilities, but only pay a Flat Fee of $199. A Flat Fee means that you choose the Buyer’s Agent commission and only pay us the Flat Fee amount of $199. This can save you thousands of dollars! MLS ADDvantage® is our most popular basic package giving you, the client, the marketing exposure you need. 85% of all Real Estate buyers will look online first. Visit MLS ADDvantage® for more information on this fantastic Flat Fee package.

Street Smart ADDvantage MLS Flat Fee® gives the client all the perks of our MLS ADDvantage® package with the addition of 3 more months to list your property, Realtor E-Blasts, Realtor.com® Showcase and more for only $399 Flat Fee! No extra closing costs for the listing agent. No fees to us at the end. You only choose to do a 4% commission to the Buyer’s Agent and get our listing out there – to the buyers. Visit Street Smart ADDvantage MLS Flat Fee® for more information.

If you need more bang for your buck and full contract representation, but don’t want to pay the high commissions, stop over and take a look at our ADDvantage Success™ package and see just what we can offer to you to help you sell your property. Our ADDvantage Success™ clients receive the Full Service support without the cost of using a Full Service Agent. For $599 Flat Fee and 1/3% at close (minimum of $699), clients can rest assure knowing that Keith and the ADDvantage Real Estate Services® Staff will be there all the way to the end. Take a look at testimonials from our ADDvantage Success™ clients or read an article about why one client chooses ADDvantage Success™ for all of his property sales. And till the end of summer you can use our promotional coupon code “success50” to receive $50 off of our ADDvantage Success™ package.

With accessories and upgrades such as Agent Assure, metal yard signs, lock boxes, home warranties, Realtor.com® Showcase, Comparative Market Analysis and more, you will only get the best with ADDvantage Real Estate Services® and GetMoreOffers.com. We are Florida’s Largest and Best MLS Flat Fee company and we will give you the service you want. We will answer the phone 7 days a week from 8 AM – 8 PM. Take “ADDvantage” of our summer deals and visit us today.

727 942 2929 1-877-232-9695

GetMoreOffers.com

Flat Fee MLS in Florida 3 steps to succeed

The phone has been red hot at ADDvantage, a Florida flat fee MLS listing service. What are the Realtors so excited about? I would say the prices in Florida have come down to a point where buyers are active again.

In 2007, 2008 and the early part of 2009, buyers were watching more than buying and now it seems the opposite.

To ensure your flat fee listed property has the best chance of selling, I would recommend the following:

1) Price your home as close to 2003 prices as possible. Reports from Miami, Florida indicate Miami-Dade prices are now at 2003 levels. Tampa Bay is reporting prices at 2003 levels while Orlando and the balance of Orange County are seeing 2002-2003 prices.

Don’t follow your neighbors and price your home wrong. Attempt to list your home at 2003 prices and leave little to no room for negotiations because in a buyer’s market, buyers will not chase after a home priced too high. What sellers want is offers so don’t worry about low-ball offers as your counter-offer can simply be “full-price.” Sellers want showings and showing hopefully will translate into offers.

2) Package your flat fee MLS listing as professionally as possible because 85% of the time, a Realtor will be the source of the buyer and Realtors prefer professionally presented listings.

3) Tips on being professional with Realtors are: (a) let the flat fee MLS listing service take all calls and schedule all appointments for you. We call this service Agent Assure because it “assures” the seller that our legendary 8:00-8:00 7 days a week live phone support will catch all calls and results in more showings. Moreover, when we schedule appointments, the listing is more professional and Realtors like that; (b) If you can upgrade your flat fee listing to contract representation from a “self-represented” status, it will get more Realtors to show your home. Please read about our contract to close flat fee MLS program called ADDvantage Success. ($699 plus $699 at close); (c) Use a sign that looks VERY professional.  I would suggest our ADDvantage metal sign.

Call us any time or visit our site

727 942 2929 1-877-232-9695

GetMoreOffers.com

Call us anytime 727 942 2929 or 1-877-232-9695 or visit our site GetMoreOffers.comFlat fee MLS Listing 101 keeps you safe when you list your Florida home-Ft Lauderdale, Miami, Orlando and Jacksonville get the real facts before you list

Who are you going to believe about how the flat fee MLS industry works? I am Keith Gordon, broker for ADDvantage®, a state of Florida flat fee MLS listing service and members of 27 Florida MLS boards.

My credentials are: Florida real estate broker for 24 years; Recognized as an advocate for flat fee MLS Sellers Rights (publishing the Florida Flat Fee MLS Bill of Rights); Received the 2008 Realtor.com award for marketing excellence; Negotiates all ADDvantage Plus™ contracts for our Florida flat rate MLS sellers; Co-founded of ADDvantage® with my partner Erin Knorr…We are Florida’s most innovative flat fee MLS listing service offering our legionary 8:00-8:00, 7 days a week live support. Read of client testimonial and listen to what they have to say about ADDvantage by visiting “getmoreoffers.”There are four flat fee MLS “business models” offering listings in Florida

1) National Website:2) Florida part-time amateur flat fee website:3) Florida flat fee broker that is masquerading as flat fee:4) Florida licensed flat fee MLS broker that is established, trusted, transparent, paperless, Internet specialists and offer real customer support, such as ADDvantage®.

(Note: There are more than one trusted MLS flat fee firms in Florida but there are also plenty of the firms that do fall into the # 2 and #3 categories above as well. They seem like flat fee but their business model is not consumer friendly and I see their business practices as questionable. They may or do take your buyer leads from Realtor.com and other sources for their own agents; or possibly charge a cancellation fee as high as $500; or hold your listing hostage until you pay up ($500) by only “conditionally” withdrawing your listing from the MLS if you attempt to cancel and move to a full-service agent – your listing will be trapped in this “conditional” status until you pay the ransom of $500.There must be 70 or so of these pieced together “websites” in Florida. They are licensed real estate brokers that do flat fee MLS part-time or are testing the waters to see if they can make a few bucks at flat fee.Flat fee MLS is not just inputting a listing into a local MLSFlat Fee MLS brokers must be prepared to dedicate their time and energy

1) Taking $200 bucks and throwing a listing into the MLS is not what flat fee is. There are more moving parts that make up a “real” flat fee MLS company than one can imagine. For example: Last week, Orlando Regional MLS just took over Venice Board of Realtors. When they did this conversion, it knocked out 53 Realtor.com “showcased” properties of ours at Mid-Florida Regional (Orlando). It occurred on a Thursday evening and took the resources of the vice-president of Mid-Florida Regional and the Director of Operations; and our head MLS administrator, Erin Knorr about 5 hours to straighten out their debacle.

2) Amateur or part-time flat fee MLS “website” operators might not have the resources or experience to deal with such matters.

3) The flat rate MLS broker must be prepared to back-up the customer with support and market effectively on the Internet.

4) If the MLS discount broker requests that you print out forms, fill them out and fax back, this means they have put no thought or investment into on-line automation. This means listing changes, edit, status changes will all be fax this-fax that….back to caveman days. At ADDvantage®, all changes are on-line and a confirmation is sent to seller by email.What to look out for before you list flat fee

Flat fee seller should think about contract representation. ADDvantage Plus™, our contract-to-close flat fee program, does help get the deal done faster. Having a seasoned real estate professional handle the contract negotiations results in a smoother transaction for the seller, as well, possibly netting a higher sale. As well, one of the trickiest parts of negotiations is the possible subsequent re-negotiations. I find this part easy because I have been involved in construction projects since 1985. I will not recommend re-roofing the house because some inspector or Realtor says the roof is at the end of its “useful” life. There is an art to getting the buyer’s agent, the buyer and the seller on the same page and ADDvantage Plus™ is a real value at $799 plus $799 at close.1) If the flat fee MLS “website” does display the “listing agreement”, that should be a warning.

2) Carefully read the listing agreement “end-to-end” before you give any flat fee company money; whether a National or a Florida based service.

3) Understand the process and policy about how buyer leads from Realtor.com and other sources get to you, the seller.

4) Realize that calls do go to the flat fee broker. ADDvantage® fields about 70 calls a day. If we miss one, that could be your sale.

5) Consider and verify what the hours are for the flat fee MLS service.

6) Flat fee websites that offer just one marketing option are really just a “website.” There are many marketing approaches besides just a MLS listing. What about marketing directly to Realtors®. For example, if a seller wishes to offer a 4% buyer’s agent commission, does the flat fee service provide a way to promote this higher than average commission? ADDvantage® offers Street Smart ADDvantage Realtor eblast which will send 12,000 or so emails to all Ft Lauderdale, Miami, Orlando and Jacksonville real estate agents every 15 days. We spent 4 months building the software for the eblast, it’s an effective marketing approach and is recognized as the most popular Realtor-to-Realtor email in the industry.1) Flat fee MLS in sellers Florida are 100% driven by control. They want their MLS listing correct at all times.

2) Third party websites such as Realtor.com, local MLS systems and IDX feeds to local real estate brokerage firms must be monitored constantly because listings do fall out of these systems.

3) Sellers make adjustments to their listing such as pictures, price, commission and their property descriptions. There are needed forms such as mold, lead-based paint and property disclosures.

4) The Florida Flat fee MLS broker is charged with the responsibility of buyer lead capture, Realtor showing requests, real estate broker duties, Internet specialist, trouble shooter, customer service, negotiator, editor and peace maker.

They are not licensed in Florida but refer you to a Florida discount real estate broker. National websites are competent business enterprises that usually have a real estate broker’s license in one state but not in all states. ADDvantage® does accept MLS listing referrals from National Websites and we have a good relationship with many of them.

Call us anytime 727 942 2929 or 1-877-232-9695 or visit our site GetMoreOffers.com

Want an offer on your Florida home? Then price it where you’ll accept an offer. This strategy will attract more showings and our goal is showings. Drawing out the right buyer may require a bit of patience in this market or maybe you’ll get a full price offer like one of our Miami Beach sellers did last week.  He took my advice and priced exactly where he wanted to sell and received a full-price offer in 5 days.

Competitively pricing your home ensures Realtors and buyers will see your listing as attractive. Buyers and Realtors engage listings that are priced right and they avoid listings that leave too much room to negotiate.
Don’t fear low ball offers. Smart Realtors don’t waste their time presenting low balls. I negotiate many offers for our sellers at ADDvantage® through our contract-to-close plans ADDvantage Plus™ or ADDvantage Success™. I negotiate 5 deals a week and seldom ever see a low ball turn into a deal, so just ignore them!

Listing flat fee in the MLS saves you 3% in commissions allowing you to pass this savings onto the buyers! We are experts in selling Florida real estate at 3%, not 6%!

Getting your home priced right is important and so is treating Realtors like they are our allies.  We are 100% Realtor friendly at ADDvantage® and are on a public relations mission 24/7 with the Realtors because they sell over 80% of our flat fee MLS listed homes in Florida. We understand what Realtors need which is fast showing instructions when they call us and not 3 hours or a day later.

That’s why we answer every phone call live from 8:00am-8:00pm 7 days and have done so for 5 years now. We respect what buyer’s agents do because working with buyers is crazy hard at times. We support the Realtors and they trust ADDvantage® as a partner in the goal of getting homes sold. We take additional steps by having all sellers’ disclosures statements ready at a moments notice so offers are not delayed.

ADDvantage® is more than just a Florida flat fee MLS listing service. We also publish the best read Realtor email in Florida called the Street Smart ADDvantage® eblast. Realtors throughout Florida know about our eblast which promotes our 4% or greater commission properties. It reaches Realtors in Orlando, Miami, Tampa, Jacksonville, Marco Island, Naples, St. Pete, Clearwater, Gainesville, Weston, Ft. Lauderdale, Ft. Myers and Tallahassee.

We also understand what it takes to get our sellers more showings. We work long days, enjoy a great reputation with our fellow Realtors and aggressively market on the Internet.  ADDvantage® is a technology driven online flat fee MLS service.

Why would a flat fee MLS listing service pay so much attention to Realtor relations? The reason we cater to Realtors is so our flat fee MLS clients get more showings and a faster sale. Our clients respect our hard work as well….This client recently wrote this testimonial…

“I sold my house near Country Walk, Miami and rented on Brickell Key with ADDvantage®. They provide EXCELLENT customer service. On a scale from 1 to 10, they might be a 10. My sister is thinking selling her house, I will strongly recommend ADDvantage® Real Estate Services to her.”
-Alvaro de la Espriella, Miami Florida

Your listing with ADDvantage® will reach every corner of the Internet from Realtor.com, Homes.com, Craigslist, Getmoreoffers.com, MSN, AOL, yahoo, zillow and 100′s more import real estate websites.

And there’s choice at ADDvantage®. We offer 5 flat fee MLS listing plans that offer different features. We do more than just get your property listed in your local MLS. Our basic traditional flat fee MLS listings are $179 for 3 months, $349 for 9 month listing, Street Smart ADDvantage® is $599 and our top-end hybrid flat fee plan is $699 upfront and $699 at close…It called ADDvantage Success™.

ADDvantage Success™ is appropriately named because clients often sell faster and have more success. With an ADDvantage Success™ listing, we do it all from taking calls, scheduling showings, getting Realtor feedback, negotiating all offers and contracts, inspections and close the deal! It is the best value in real estate today!

Our flat fee MLS listings sell faster at ADDvantage® because we are ready to do business 7 days a week and are detail oriented!

We are your experts for selling homes at 3% and saving you 50% in real estate commissions.

Please visit our site GetMoreOffers.com

Call us any time 1-877-232-9695 or 727-942-2929

We offer the same service, marketing and MLS exposure as a full-service Realtor® does but charge a low flat fee.

ADDvantage® is recognized throughout Florida as the best run discount real estate company for several reasons. We are the only flat fee MLS Florida company or full-service brokerage firm to offer it clients a guarantee that is unheard of in real estate.

Between the hours of 8:00am-8:00pm, Monday through Sunday, our MLS live support team is ready to answer all calls from buyers, sellers and Realtors to help facilitate showings, offers and have a move successful marketing experience.

ADDvantage® has earned the trust of Floridian for many reasons. Our dedication to our client’s success is evidenced by the following policies:

1) We never mishandle any calls nor fail to inform one of our flat fee clients of any calls, messages and requests that come from prospective buyers or Realtors® seeking showing instructions or have questions about a property. This results in more showing, a better relationship with outside Realtors® and faster sale.

2) ADDvantage® is regarded by Florida Realtors® as a full-service company.

3) All buyer leads are sent to our sellers in real time by email or phone.

4) All offers that come our way are forwarded to the seller by email followed by a phone call.

5) All calls from Realtors® are not just given a message to “call seller directly” and good-bye. Instead, all Realtor® inquiries about one of our flat fee MLS listed properties are handled this way…We take their name, company, Florida Real Estate Licensee license number, showing request time, email address and phone number and email that information to your seller.

6) We provide sellers next day feedback on showings.

Besides our great service and endless commitment to our sellers, we also offer the best flat fee MLS listing program in Florida called ADDvantage Success™.

ADDvantage Success™ mimics a full-service listing and is truly the most successful approach to selling real estate in Florida without paying 6% in commissions.

It today’s Florida real estate market, sellers are finding out that ADDvantage® is the best way to get listed in the MLS while keeping the full-service Realtors as your friends and allies.

There is a better way to sell real estate in Florida without giving up control…It’s ADDvantage®…a Concierge flat fee MLS company and more!

Call us anytime…1-727-942-2929

Direct members of the following Florida Realtor® MLS Associations:

Amelia Island and Nassau County MLS/ Nassau County

Bay County MLS (Panama City MLS)

Citrus MLS / Dixie, Gilchrist, Levy Counties

Daytona Beach MLS / East Volusia County

Emerald Coast MLS(ECAR) / Okaloosa, Walton Counties

Englewood MLS / Sarasota County

Flagler MLS / Flagler County

Ft. Myers MLS/ Lee County

Ft. Lauderdale/Broward County

Gainesville MLS / Alachua County

Greater Tampa Bay (GTAR)/ Hillsborough County

Hernando / Hernando County

Marco Island MLS/

Manatee MLS / Manatee County

Marathon and Lower Keys-Florida Keys MLS / Monroe County

Martin MLS / Martin County, St. Lucie County

Melbourne-Brevard MLS / Brevard County

Mid-Florida Regional MLS/ Lake, Seminole, Orange, Osceola, West Volusia, Polk, (Hillsborough)

Naples Board of Realtors MLS/Collier County

North-East Florida MLS /Duval, Clay, Putnam, St. Johns County

Ocala-Marion MLS / Marion County

PARMLS-Pensacola MLS / Escambia County

Pasco-Pinellas MLS (Pasco & Pinellas Counties)

Punta Gorda Port Charlotte North Port MLS / Charlotte County

Regional MLS/ Palm Beach County

Sarasota MLS /Sarasota County

SE FL Regional MLS / Miami-Dade & Broward County

St. Augustine & St. Johns MLS / St. Augustine & St. Johns County

Sunshine MLS of Naples / Collier County

Tallahassee MLS/ Leon County

Venice MLS / Sarasota County

In today’s market, you need a good plan followed by hard work and a bit of luck. Hopefully, ADDvantage® has the right combination of what it takes to find you that right buyer.

There are 3 things home sellers can you do to improve the odds of selling in Florida.

1) List in the MLS. FSBO alone is not powerful enough. Florida Realtors® control 86% of the buyers.

2) Realtor.com controls many of the online buyers.

3) Just make sure that when you list in the MLS, choose an agent or broker that has the Internet covered from A to Z. Paying less commission helps too…We are Florida most reliable discount MLS broker (also called a flat fee MLS listing service).

That’s where ADDvantage® can not only help you sell you home but we excel in every critical area of marketing and support that by owners need to be successful.

We will market your Florida home in Realtor.com, Homes.com, GetMoreOffers.com, Graigslist, AOL, MSN, Yahoo, Vast, Google, Harmon and hundreds more by owner MLS sites.

Once the buyers and Realtors® call or email ADDvantage® with their requests, we convert all calls into showings for you.

How? 8:00am-8:00pm 7 days a week live customer support followed by an email or call to you so you don’t miss a showing…ever!

That’s the ADDvantage® advantage.

Visit our flat fee MLS Florida site and start your on your way to saving money and get the best Internet marketing possible.

1-877-232-9695. 

ADDvantage® can list your property flat fee in the following Florida MLS boards:

Amelia Island and Nassau County MLS/ Nassau County

Bay County MLS (Panama City MLS)

Citrus MLS / Dixie, Gilchrist, Levy Counties

Daytona Beach MLS / East Volusia County

Emerald Coast MLS(ECAR) / Okaloosa, Walton Counties

Englewood MLS / Sarasota County

Flagler MLS / Flagler County

Ft. Myers MLS/ Lee County

Ft. Lauderdale/Broward County

Gainesville MLS / Alachua County

Greater Tampa Bay (GTAR)/ Hillsborough County

Hernando / Hernando County

Manatee MLS / Manatee County

Marathon and Lower Keys-Florida Keys MLS / Monroe County

Martin MLS / Martin County, St. Lucie County

Melbourne-Brevard MLS / Brevard County

Mid-Florida Regional MLS/ Lake, Seminole, Orange, Osceola, West Volusia, Polk, (Hillsborough)

North-East Florida MLS /Duval, Clay, Putnam, St. Johns County

Ocala-Marion MLS / Marion County

PARMLS-Pensacola MLS / Escambia County

Pasco-Pinellas MLS (Pasco & Pinellas Counties)

Punta Gorda Port Charlotte North Port MLS / Charlotte County

Regional MLS/ Palm Beach County

Sarasota MLS /Sarasota County

SE FL Regional MLS / Miami-Dade & Broward County

St. Augustine & St. Johns MLS / St. Augustine & St. Johns County

Sunshine MLS of Naples / Collier County

Tallahassee MLS/ Leon County

                           Venice MLS / Sarasota County

Yesterday, I asked our software developer to verify some numbers for me. He did so and the results were if a flat fee MLS Florida seller stays with ADDvantage® 117 days, 26% have sold their Florida home this past 6 months. Initially I thought that was a good number considering the market. Then I reached out to my associates in different business throughout Florida to ask them what they thought their chances were of selling with 117 days in today’s environment.

My high-end Miami real estate developer (a woman) said less than 10%. A Sarasota lawyer friend (a man) said 20% (he was the highest.) A St. Petersburg retired businesswoman said 10% and an Orlando businessman said less than 15%.

Selling real estate in Florida since 2006 has been a challenging. In 2007 and 2008, we had the short sale panic and now we have the job loss dilemma. Since 2007 there have been no readily available competitive financing options for buyers. Financing remains FHA, VA and 25% down conventional. ADDvantage® still sold 26% of its flat fee MLS listed properties in Florida under these unusual conditions.

What can you do to be apart of this seemly small minority of “solds”? Here’s my take.

List with a competent real estate agent that understands the Internet and has aggressive Internet marketing in place with RSS feeds going to all possible real estate websites. Next, have in place IDX feeds going to all or most local Realtor® sites. Without this exposure, Florida home owners are at a huge disadvantage. This is one reason why by owners in Miami, Tampa, Orlando and other Florida cities list with a flat fee MLS service because their Internet marketing is typically superior to 99.9% of all full-service agents.

ADDvantage® will send your MLS listing to Realtor.com, Homes.com, MSN, AOL, Yahoo, Harmon, Zillow and 100’s more sites. Our phone rings all day with buyers from around the country that find our listings on these sites. Every buyer lead is entered into our system and the flat rate MLS seller receives an email from ADDvantage® with that lead. This happens 7 days a week at ADDvantage®…8:00am-8:00pm. This is why we sell more homes in Florida cities such as Miami, Tampa, Orlando and Jacksonville for this reason.

Please visit our Florida flat fee MLS sales statistics where you will see that 23.1% of all sold homes at ADDvantage® were sold by our sellers, not Realtors®. 23% of our listed sellers paid ZERO commission. The flat fee MLS listed sellers that sold through Realtors (76.9%) likely received more for their home than if they had sold FSBO…And, they paid just the buyer’s agent a commission saving about 3%.

Call us anytime for questions about listing in the MLS with ADDvantage®…1-877-232-9695.  

For a while there in October, you had to wonder if the sky was falling. But, things are looking up in Florida for the by-owner MLS seller as our phone at ADDvantage was very busy last Saturday and all this week. 9 Florida flat rate MLS sellers that listed through ADDvantage accepted contracts this week. 5 were ADDvantage Plus clients and 4 were using a combination of our basic flat fee listing plan MLS ADDvantage and Street ADDvantage Realtor eblast.

Because your are reading my blog, you have seen many offers on the web to list on the MLS flat fee. Prices range from $99 to $500. The ADDvantage brand of flat rate MLS is chosen 2 to1 over our nearest competitor, even through we are priced a bit higher, because we pay attention to details that do make a difference to the by owner MLS seller. The 3 most important benefits that you will receive at ADDvantage are: 8:00am-8:00pm live 7 day a week phone support; Helpful assistance to ensure your seller’s disclosure and other important document are all stored in your “user docs area” of your control panel so when an offer comes in or a Realtor is attempting to make an offer, we are ready to send that Realtor the needed documents; and, all buyer leads from all FSBO and international websites are your, not ours.

Our basic flat fee MLS Florida listing plan is $349, Street Smart ADDvantage is $599 and our contract-to-close plan ADDvantage Plus is $799 plus $500 at close. ADDvantage Plus is truly the best flat fee MLS listing plan in Florida for 5 reasons.

First, an ADDvantage Plus listing in Tampa, Orlando or Miami are entered into the MLS system as an Exclusive Right of Sale Listing, not an Exclusive Agency as a “standard” flat fee listing would. This detail adds an advantage to the by owner MLS seller as no Realtor can tell an ADDvantage Plus listing from all the other full-service listings.

Second, all offers are negotiated by me and I have excellent skills dealing with Realtors. I have been a Florida real estate broker since 1984 and I have never had a single complaint. I negotiate deals in Tampa, Miami, Orlando, Tallahassee, St. Pete, Ft. Lauderdale and just about every Florida town or city in between. Don’t be concerned that I am located in Tampa Bay because negotiating contracts is 100% electronic. While there are never any guarantees about getting a seller more for their Florida home because a professional negotiator handled the deal, I will assure that deals goes faster, more professionally and likely at a higher price when I do the talking. Representing yourself and dealing with real estate contracts and Realtors can all be challenging and not necessarily in the seller’s best interest. There are no commissions paid to ADDvantage when using ADDvantage Plus, just the flat fee.

Third, when listed flat fee through ADDvantage Plus, you never take any calls or set appointments. We are open for business 7 days a week from 8:00am-8:00pm. We do an excellent job answering the phone. Our phone ethic ensures all buyers and Realtors that call ADDvanatge are handled professionally by an ADDvantage MLS administrator and, you are never bothered by these calls. Our phone number is on the yard sign, the MLS and, on all FSBO websites such as Homes.com, Realtor.com, Vast, Google, Yahoo and many others.

Fourth, all buyer leads remain yours and not ours. Even though I represent you in all contract negotiations and we take all calls for you, you still receive all unrepresented buyer leads enabling you to sell yourself (FSBO) and pay no commission. All unrepresented buyer leads are handled the same as an ‘agent request’ for showings. We call every ADDvantage Plus seller with all leads and confirm each appointment with an email.

Fifth, if you offer a buyer’s agent commission of 4% or greater, your ADDvantage Plus listing will be included our Street Smart ADDvantage Realtor eblast which is sent twice a month to all Realtors in Orlando, Tampa and Miami. Street Smart ADDvantage is the most well-read Realtor-to-Realtor email in Florida.

Visit our flat fee MLS Florida website about listing your property or call us, 1-877-232-9695.

We are members of 25 Florida Realtor Associations from Miami, Jacksonville, Ft. Lauderdale, The Space Coast, Orlando, Tampa, Gainesville, Tallahassee, The Florida Keys, Naples, Ft. Myers, Sarasota, Bradenton and many others.